Like every other sector social media is significantly transforming customer relationship within banking industry as well. From usual banking transactions to grievance redressal to customer service social media is allowing users and banks to...
Read moreThe future is here – artificial intelligence making its way into social media marketing
As social media continues to dominate every aspect of our lives, businesses are vying to integrate their social media marketing efforts to boost lead generation, customer engagement, referral traffic, and in turn revenue. Although, given the...
Read moreAre you listening to images on social media?
What emerged as social networking platform for users to build social relationships and connect with friends worldwide has gone through the roof over time. Social media has had a tremendous impact on our society, revolutionizing the way we...
Read moreWhat is it that makes infographic content so compelling?
‘A picture is worth a thousand words’ – yes, an overused phrase but never more relevant than in an age of visual marketing, where images have taken precedence over texts. Between the incredible popularity of social media and over...
Read moreSocial Media 2018 (Part II) – More trends that you should prepare for!
In our last post, we talked about top three social media trends. In continuation to that (as promised), we are sharing some more emerging trends that are set to dominate the social media landscape in 2018. Influencer marketing will get stronger...
Read moreThe Rise of Ephemeral Content: What ‘Blink and You Miss’ Marketing Means for Brands
It’s an undisputed fact now – thanks to the effect of the social and mobile revolution on the human brain, the attention span of our generation has shrunk to eight seconds – lower than that of even Goldfish (9 seconds)! Unsurprisingly...
Read moreWhere is Social Media Headed? 2018 Trends to Watch for
As social media platforms continue to evolve so is social media marketing. Social media and marketing trends are changing rapidly. While it offers newer opportunities to brands to better connect with their target audience, staying on top of this...
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